Equity 25655 Quartz Alarm Clock

Introducing the Elgin Table Alarm Clock with a sleek brushed silver case, designed for effortless use. This quartz analog clock features a precise quartz movement that ensures accurate timekeeping. The ascending alarm function gradually increases in volume, gently waking you from sleep, while the repeat snooze option allows for those extra minutes of rest. For visibility in low-light conditions, the clock has a lighted dial that illuminates on demand, protected by a durable glass lens. The clock is powered by a single AA battery, which is not included.

This user-friendly product is crafted in China and combines practicality with classic design. Its vintage-inspired housing evokes the aesthetics of 1940s-style decor, adding a touch of nostalgia to any bedside table.

Timex Group B.V., one of the most recognized American watch companies, has a rich history that dates back to its founding in 1854 as Waterbury Clock in Connecticut's Naugatuck Valley, an area famously dubbed the "Switzerland of America" in the 19th century. This company's sister company, Waterbury Watch, made history in 1880 by producing the first affordable mechanical pocket watch. During World War I, Waterbury began manufacturing wristwatches, which were gaining popularity at the time. A pivotal moment occurred in 1933 when it designed the first Mickey Mouse clock under a licensing agreement with Walt Disney, featuring Mickey’s hands as the clock’s indicators.

In World War II, the company rebranded itself as U.S. Time Company. In 1950, the company launched its groundbreaking wristwatch named Timex. Over the subsequent thirty years, Timex gained significant recognition through innovative advertising campaigns that showcased the watch's durability via "torture tests," where it endured extreme conditions, including being dropped from the Grand Coulee Dam and attached to the propeller of an outboard motor. The memorable slogan, "It takes a licking and keeps on ticking," captured the public’s imagination, particularly with endorsements from former Olympic broadcaster John Cameron Swayze, leading to soaring sales.

Eventually, the company evolved into Timex Corporation, then Timex Group, and has since sold over a billion watches. Timex continues to be a competitive brand, maintaining its strength primarily in the U.S. and Canada, while also penetrating international markets. Its storied reputation for quality and sturdy craftsmanship aids in this global reach.

One of the standout features across many Timex models is the Indiglo backlight system, patented by Indiglo Corporation, a subsidiary of Timex. This innovative electroluminescent lamp was first integrated into the Ironman watch line in 1992 and quickly gained popularity. It creates uniform illumination on watch dials, enhancing readability across various lighting conditions. In newer models, the Indiglo feature selectively lights the numerals rather than the entire display, utilizing a specialized film that alters LCD transmissivity.

Today, Timex Group produces its timepieces in both the Far East and Switzerland, leveraging ongoing technology development predominantly in the United States and Germany. With an extensive array of watches tailored for diverse tastes, there is a Timex timepiece suited for every occasion—whether in a casual locker room setting or a formal boardroom.

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